Who we are
Little Dawn is made by Measured LLC (“we”, “us”). If you have a question about this policy or your information, write to hello@littledawn.app.
What you record in the app
Little Dawn lets you record information about your baby and your family: symptoms and diapers, meals, feedings and pumped milk, food and formula changes, possible exposures, medications and doses, notes, photos you attach, and your baby’s care team. It also keeps your first name, and the names and relationships of caregivers you invite, so each entry shows who recorded it. Some of this is health information, and we treat it that way.
Where your information is kept
On your iPhone. Everything you record is saved on your device first, so the app works offline. Your iPhone’s own protections, such as your passcode and Face ID, help keep it private.
In your iCloud account. If you’re signed in to iCloud, Little Dawn also keeps a copy of your baby’s record in your own private iCloud storage, using Apple’s CloudKit. This keeps your devices in step and makes caregiver sharing possible. It is stored by Apple under your Apple Account and Apple’s iCloud terms. We don’t run a server, and we can’t open or read what’s in your iCloud account. If you’re not signed in to iCloud, the record stays on your iPhone only.
Sharing with caregivers
You can invite a partner, grandparent or other caregiver to add to your baby’s record. Invitations are sent through Apple’s iCloud sharing, by a link you send in Messages, Mail or another app. The record is never public: only people you invite, who sign in with their own Apple Account, can open it.
Everyone you invite can see the whole record, including photos and medications, and can add to it. Each entry shows the name of the person who recorded it. As the person who shares the record, you can see the name Apple shows for each caregiver, and they see yours. You can remove a caregiver or stop sharing at any time, and a caregiver can leave the shared record. When someone’s access ends, the record is removed from their device the next time it syncs.
Voice entry and photos
If you hold the microphone button to say what was eaten, Little Dawn uses Apple’s speech recognition to turn your words into text. Depending on your iPhone, Apple may process the audio on its servers under Apple’s own privacy policy. Little Dawn doesn’t keep the recording. The app asks for microphone, speech recognition, camera and photo access only when you first use those features, and photos are never analyzed.
Reports and exports you share
You can create a care-team report or export your data as a file. Both are made on your device. When you share one, you choose where it goes using your iPhone’s share options (for example email, Messages, Files or a printer). We don’t receive a copy. Once you send a report to someone, it is handled under their privacy practices.
Reminders
Daily and medication reminders are scheduled on your iPhone. Little Dawn also receives silent notifications from Apple when a caregiver adds something, so your record stays up to date. Neither sends your information to us.
Purchases
Little Dawn is free to download and includes 14 free days of full access, which start when you choose to begin them. After that, an optional one-time purchase keeps it unlocked. Purchases are processed by Apple through the App Store. We don’t receive your name, payment card or billing details. Apple tells the app whether a purchase is active so it can unlock the app on your devices. Apple’s handling of purchases is covered by Apple’s own privacy policy.
What we don’t do
- We don’t require a Little Dawn account, a login or your email address to use the app.
- We don’t run our own server, and we don’t receive what you record.
- We don’t include advertising, ad networks, tracking or third-party analytics in the app.
- We don’t sell, rent or share your information, including health information, with anyone for any purpose.
- We don’t use your information to diagnose, profile or make decisions about you or your baby.
When you contact us
If you email us, we receive your email address and whatever you choose to include in your message. We use it only to answer you and to improve Little Dawn, and we keep it only as long as we need to for that. Please don’t send us your baby’s health details unless they’re needed to help with your question.
This website
littledawn.app doesn’t use cookies, analytics or advertising trackers, and its fonts are served from this site rather than from third parties. Like any website, our hosting provider automatically records basic technical information for each visit, such as IP address, browser type and the page requested, to deliver the site and keep it secure.
Children
Little Dawn is meant for parents and caregivers. It isn’t directed to children, and children shouldn’t use it themselves. Information about a baby is entered by their parent or a caregiver they invite.
Your choices
- You can edit or remove entries in the app at any time.
- You can export everything you’ve recorded as a file from Profile › Privacy & data.
- If you started the record, Remove baby (in Profile, under Edit) removes your baby’s whole record from your iPhone and from your iCloud account, and ends every caregiver’s access. It needs an internet connection if the record is in iCloud.
- If you were invited, Leave this shared record (in Profile › Caregivers) removes it from your iPhone. The person who invited you keeps the record, including what you added.
- Deleting Little Dawn from your iPhone removes the copy on that iPhone, but not the copy in your iCloud account. Use Remove baby first if you want that gone too. You can also manage iCloud data in your iPhone’s Settings under your name › iCloud.
- If you’ve emailed us and want us to delete that correspondence, write to hello@littledawn.app and we will.
Changes to this policy
If we change how Little Dawn handles information, we’ll update this page and the date at the top. If a change is significant, such as sending information anywhere other than your device and your iCloud account, we’ll explain it in the app before it takes effect.
Contact
Measured LLC
hello@littledawn.app